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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Title

Now showing items 1-20 of 68

An Analysis of Ownership Forms in Offshore Higher Education Markets: A Resource Based Perspective

Naidoo, Vikash A. (Victoria University of Wellington, 2010)

This PhD research seeks to consider overseas investment in a new and important context: education. Estimated at approximately US$ 65 billion and representing roughly 3% of global services exports (Alderman, 2001), trade ...
The Antecedents and Consequences of Marketing Law Transgressions: an Australian Perspective

Gazley, Aaron (Victoria University of Wellington, 2008)

Since the 1970s, a number of models have been developed that investigate the reasons why firms break the law. None of these, however, have focussed on why firms transgress laws specifically related to marketing, nor have ...
Applying social identity theory to the social media content strategy of a global brand: The role of brand- and user-generated content in global social identification

Meehan, Mikayla (Victoria University of Wellington, 2018)

The global marketplace is centred around products and brands that reflect certain identities. Social media can act as vehicles of meaning transfer for social identification between brands and social media users with a ...
Are the People Listening to Government's Good Advice: Source Credibility in Government Attributed Social Marketing Messages

Millard, A. D. (Andy) (Victoria University of Wellington, 2010)

During 2008, the New Zealand government conducted over 53 separate social marketing programmes aimed at improving the lifestyle and behaviours of the New Zealand people. This situation has provided a niche environment to ...
The authority of fashion: The impact of brand credibility and gender blurring on attitudes towards gendered fashion advertisements

Brownie, Daniel (Victoria University of Wellington, 2017)

Gender identity is increasingly accepted as a continuum. Consumers feel that they are no longer constrained by the norms of gendered consumptions, so they are expressing themselves and their identities through new purchase ...
A comparative assessment of the information technology services sector in India and China

Raman, R. (Victoria University of Wellington, 2011)

The purpose of this paper is to assess the nature of competition in the information technology (IT) services sector between India and China. Using primary and secondary data sources, we compare and contrast the strengths ...
Compliance Behaviour of New Zealand Exporters with Best Practices of Supply Chain Security

Cisternas Torres, Vinka (Victoria University of Wellington, 2020)

Uninterrupted growth of international trade and the constant threats to global supply chains have led to the emergence of numerous voluntary compliance guidelines based on standards and compliance. Initiatives, such as, ...
A Consumer Approach towards Assessing the Value of Co-Creation

Sutjijoso, Ananda Lailana Qadrina (Victoria University of Wellington, 2012)

The classic view of marketing has always regarded the customer as external to the firm and a passive recipient of the firm’s value creation effort. However, there is an increasing conception that in order to succeed in ...
Critical Success Factors for Research Collaborations between Firms and Research Institutes in New Zealand

Celeski, Stefan (Victoria University of Wellington, 2011)

Ongoing discussions and changes in the New Zealand innovation system have underlined the need to improve the level of co-operation between firms and the Crown Research Institutes (CRIs) in New Zealand. This study contributes ...
Customer lifetime value models: do they predict actual behaviour?

Cooksley, Glenn (Victoria University of Wellington, 2007)

Accurate input information is the cornerstone of sound managerial decision making. Assessing the future lifetime value of customers is a key component in making accurate managerial decisions such as how to apply scarce ...
The Development and Maintenance of Customer Relationships through Communication: a Consumer Perspective

Thompson, Nicholas Paul (Victoria University of Wellington, 2010)

Consumers increasingly control their relationships with brands, including how and with whom they choose to communicate. Bringing together elements of relationship marketing and brand theory, this research examines the ...
Do outsourcing and non-outsourcing New Zealand SMEs perform and perceive international outsourcing differently?

Raman, R. (Victoria University of Wellington, 2013)

International outsourcing of goods and services has become an integral part of the value chain of many firms. However, most outsourcing research relates to MNEs, with little emphasis on SMEs. This study aims to address ...
The effect of institutions and failure-based learning on entry mode choice

Kargozar, Naghmeh (Victoria University of Wellington, 2019)

This study investigates the role of learning from failures and how learning from failure of others shapes the entry mode choice of subsequent entrants – a choice between joint venture (JV) and wholly owned subsidiary (WOS). ...
Effects of International Exposure on Corporate Social Responsibility of the Chinese Corporate Sector: The Moderating Role of CEO Duality

Ravi, Radhika (Victoria University of Wellington, 2018)

International exposure of a firm into new environments is one of the most important paths to firm growth. It provides growth opportunities and learning, and poses challenges of managing uncertainties of the new institutional ...
Escaping the Exploitation Trap of Power-Disadvantaged Firms in Asymmetric Networks: A Study of Vietnamese Contract Manufacturing Exporters in Buyer-Driven Global Value Chains

Nguyen, Thao Kim (Victoria University of Wellington, 2016)

This study investigates how power-disadvantaged firms in power asymmetric networks can improve their performance. Drawing on theoretical insights from the Resource-Based Theory and the Resource Dependence Theory, the ...
An Exploratory Study Into the Export Behaviour of Vietnamese Small and Medium Enterprises

Phan, Anh Thi Hong (Victoria University of Wellington, 2013)

With the fast growth of information, technology and communication, the number of small and medium enterprises (SMEs) engaged in exporting activities has increased rapidly. However, the number of research studies on Vietnamese ...
Exploring Sellers' Experiences in the C2C Online Auction Environment

Nguyen, Mai Anh (Victoria University of Wellington, 2011)

Online auction websites are becoming increasingly important as an intermediary for both sellers and buyers. They offer consumers an alternative source of goods to those sold at retail stores and other second-hand traditional ...
Exploring the effects of slack resources and internationalisation on innovation performance: a study of software development MNCs

Wang, Shuai (Victoria University of Wellington, 2013)

Intensive international business research has already been done on knowledge, networking and strategic orientation, with regard to what shapes innovation performance. Looking at the existing achievements, however, it appears ...
Exploring the Internationalisation of Chinese Privately-owned Enterprises (POEs)

Lin, Churu (Victoria University of Wellington, 2008)

Internationalisation has long been a focus of research among international business scholars. However, there is little knowledge about Chinese firms' internationalisation processes. This study is based on the premise that ...
Export Ambidexterity in Small- and Medium-sized Family Firms: A Case of New Zealand Clustered Wineries

Yaghoubi, Sara (Victoria University of Wellington, 2019)

Ambidexterity, defined as the ability to simultaneously explore new knowledge and exploit existing knowledge, allows firms to adapt over time, build a sustainable competitive advantage and achieve growth in the long run. ...