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Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Issue Date

Browsing School of Marketing and International Business · Te Wāhanga Tauhokohoko, Whakahaere by Issue Date

Now showing items 1-20 of 68

Perceptions of authenticity towards Māori Branding: Congruence as determinator?

Baltus, Brittany (Victoria University of Wellington, 2020)

Increasingly, both local and global organisations are implementing indigenous branding in their market offerings, regardless of whether they have ancestral connections to indigenous culture. However, numerous criticisms ...
Rhizo Coffee A Novel Fermented Coffee Product

Morison, Ani (Victoria University of Wellington, 2020)

The aim of this project was to discover whether there is a market for fermented specialty coffee beverages, as the niche for fermented products is expanding, due to people becoming more health conscious and aware about ...
Compliance Behaviour of New Zealand Exporters with Best Practices of Supply Chain Security

Cisternas Torres, Vinka (Victoria University of Wellington, 2020)

Uninterrupted growth of international trade and the constant threats to global supply chains have led to the emergence of numerous voluntary compliance guidelines based on standards and compliance. Initiatives, such as, ...
Give, and it shall be given unto you? The effects of corporate philanthropy on reputation following natural disasters

Bennett-Longley, Guy (Victoria University of Wellington, 2020)

Conventional logic suggests that businesses should look inwards following natural disasters to ensure employee welfare, and minimise disruptions to operations. However, disasters afford the opportunity to administer corporate ...
Unexpected events and brand loyalty. The case of Crusaders Rugby Club

Ash, Paula (Victoria University of Wellington, 2020)

Prompted by the Christchurch mosque massacres of March 2019, considerable concern was expressed by society around the world, and New Zealand in particular, about anything that might provoke further attacks on Muslims. ...
Investigation into a Commercial Application to Reduce Online Distractions Amongst Students

Fitton, Sarah (Victoria University of Wellington, 2020)

Technology is an integral part of the modern learning process; its scope, speed and accessibility effectively make it the most efficient tool for learning. Moreover, with its continuous development and convenience of ...
Inward internationalisation and cross-border acquisitions by EMNEs: The moderating role of ownership heterogeneity

Chowdhury, Sharmistha (Victoria University of Wellington, 2020)

Unlike Advanced Economy Multinational Enterprises (AMNEs), Emerging Economy Multinational Enterprises’ (EMNEs) dominant participation in international trade and investment is a recent phenomenon. Still, EMNEs are found to ...
Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Perkinson, Oliver (Victoria University of Wellington, 2020)

Sports are continuing to grow in prominence and possess similar attributes to multinational corporations. However, there is currently a lack of knowledge around the internationalisation of sports in business literature. ...
Interpersonal cross border knowledge transfer within the multinational enterprise: Subsidiary power, intra-MNE competition and cultural intelligence

Phookan, Himadree (Victoria University of Wellington, 2020)

Cross border knowledge transfer is not only a major activity of multi-national enterprises (MNEs), but also the very reason for their existence. Most of the literature has investigated cross-border knowledge transfer at ...
Morphogenetic Service Ecosystems: An emergentist analysis of the mechanisms of service ecosystem transformation

Simmonds, Hamish (Victoria University of Wellington, 2019)

The service ecosystem concept is becoming an influential unit of analysis and set of assumptions describing a systemic, processual and institutional view of service and exchange. This thesis critiques this set of assumptions ...
Role of headquarter attention disparity on expatriate knowledge sharing between assignments

Wanasinghe, Sachinie (Victoria University of Wellington, 2019)

In acknowledgement of ongoing challenges in knowledge sharing, continuous research efforts are required to reflect the ever-changing landscape. Current research does not entirely encapsulate recent conceptualisations of ...
Personal Culture Orientation and Consumer Cosmopolitanism: The Moderating Effects of Product Involvement

Chen, Mu-En (Victoria University of Wellington, 2019)

Cosmopolitan consumers generally refer to individuals who are open and unbiased towards foreign products and identify as citizens of the world. Despite growing relevance of understanding consumer cosmopolitanism (COS) in ...
Export Ambidexterity in Small- and Medium-sized Family Firms: A Case of New Zealand Clustered Wineries

Yaghoubi, Sara (Victoria University of Wellington, 2019)

Ambidexterity, defined as the ability to simultaneously explore new knowledge and exploit existing knowledge, allows firms to adapt over time, build a sustainable competitive advantage and achieve growth in the long run. ...
Imitation in foreign location choice: The role of upper echelons' diversity

Ahmed, Umar (Victoria University of Wellington, 2019)

This research investigates how the Top Management Team (TMT) characteristics impact the imitation of home country firms’ Foreign Direct Investment (FDI) location choice. A review of the FDI location choice research was ...
The effect of institutions and failure-based learning on entry mode choice

Kargozar, Naghmeh (Victoria University of Wellington, 2019)

This study investigates the role of learning from failures and how learning from failure of others shapes the entry mode choice of subsequent entrants – a choice between joint venture (JV) and wholly owned subsidiary (WOS). ...
The Impact of Protectionism on the Completion and Duration of Cross-Border Acquisitions

Callaghan, Rehanna (Victoria University of Wellington, 2018)

This study investigates the impact of protectionism in a host country on the completion likelihood of an announced cross-border acquisition and the time required to complete the acquisition. Adopting a legitimacy perspective, ...
The role of formal and informal institutional pressures in local gatekeepers' responses to international product recalls.

Berry, Ynyr Cadwaladr (Victoria University of Wellington, 2018)

Product recalls are omnipresent and unavoidable in the global marketplace. Despite the financial losses, brand equity damage, and the hazard to consumer health they impose there is little multidisciplinary international ...
Applying social identity theory to the social media content strategy of a global brand: The role of brand- and user-generated content in global social identification

Meehan, Mikayla (Victoria University of Wellington, 2018)

The global marketplace is centred around products and brands that reflect certain identities. Social media can act as vehicles of meaning transfer for social identification between brands and social media users with a ...
The Underestimated Value of Internal Marketing: Impact on Employee Satisfaction and Customer Satisfaction through Organisational Restructure

Micek, Monica Nicole (Victoria University of Wellington, 2018)

Internal Marketing, a long-debated concept amongst academics and practitioners, is suggested to be a competitive advantage to organisations that utilise its practices. Often dismissed as merely selling the marketing of a ...
Effects of International Exposure on Corporate Social Responsibility of the Chinese Corporate Sector: The Moderating Role of CEO Duality

Ravi, Radhika (Victoria University of Wellington, 2018)

International exposure of a firm into new environments is one of the most important paths to firm growth. It provides growth opportunities and learning, and poses challenges of managing uncertainties of the new institutional ...