Victoria University

Selling adventure tourism : A distribution channels perspective

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dc.contributor.author Schott, C.
dc.date.accessioned 2015-08-20T04:39:39Z
dc.date.available 2009 en_NZ
dc.date.available 2015-08-20T04:39:39Z
dc.date.copyright 2007
dc.date.issued 2007
dc.identifier.uri http://researcharchive.vuw.ac.nz/handle/10063/4699
dc.description.abstract This article examines the distribution channels structure as well as the underlying factors influencing the most prominent channel choices within the adventure tourism industry. It is based on in-depth interviews with adventure tourism operators in Queenstown, New Zealand. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the ‘length’ of the distribution chains. However, regardless of business size the sector places a clear priority on ‘at destination’ distribution and the factors underlying this choice were found to be varied and reflective of both sector-specific demand and supply characteristics. en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.relation.ispartofseries International Journal of Tourism Research, 9(4), 257 - 274. en_NZ
dc.relation.uri http://dx.doi.org/10.1002/jtr.610 en_NZ
dc.rights This is an Accepted Manuscript of an article published by Wiley in the International Journal of Tourism Research on 10/07/2007, available online doi: 10.1002/jtr.610 en_NZ
dc.rights.uri http://olabout.wiley.com/WileyCDA/Section/id-820227.html
dc.subject adventure tourism, soft adventure, distribution channels, Queenstown, pre-selling, cultural capital en_NZ
dc.title Selling adventure tourism : A distribution channels perspective en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit Victoria Management School en_NZ
vuwschema.subject.marsden 150603 Tourism Management en_NZ
vuwschema.type.vuw Journal Contribution – Research Article en_NZ
dc.rights.rightsholder Wiley en_NZ


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