Abstract:
Weblogs ("blogs") have emerged as a significant communication medium. The BlogPulse Trend Search tool was
used for a number of case studies, examining trends in the use of terms in blogs. The paper discusses
methodology issues in searching blogs, concluding that blogs can indicate new trends in popular culture,
language, and science. However interpretation of trends requires careful examination of the postings, to ensure
that an apparent trend is not due to problems in terminology, spam, trivial references to the concepts, etc. In
particular, there seems to be no easy way to link postings to particular countries.
