Abstract:
The aim of this research is to discover how and why New Zealand Public
Libraries use the micro-blogging platform Twitter. This paper uses a qualitative
methodology consisting of open-ended interview questions conducted via e-mail.
Rogers' Diffusion of Innovation theory is used as the theoretical framework of this
research.
The analysis demonstrates that participants use Twitter as an alternative
communication channel with members of the public who are Twitter users. Library
websites as well as library services and programs are promoted on Twitter. Using
Twitter enables participants to advocate for their libraries as Web 2.0 champions and
is an invaluable professional development tool. The number of interactions and
feedback from Twitter users who follow the library is a measure of the successful use
of Twitter for participants. This research also reveals what software is being used by
participants to maximise their use of Twitter.
The results of this research will allow public librarians to gain more
knowledge about the micro-blogging software Twitter and how it can be used to assist
in the delivery of outcomes and outputs in their public libraries.
